Why is the IPL on ITV so compelling?
Barney Ronay in the Guardian dissects the ITV coverage of the Indian Premier League
Judhajit
25-Feb-2013
Barney Ronay in the Guardian dissects the ITV coverage of the Indian Premier League. Not so much the cricket, but it is the studio punditry he believes is one of the most compellingly stilted and uneven productions the game has seen.
"We've got 10 times last year's audience in the UK," Ravi Shastri purred on commentary, and a high-water mark of 400,000 viewers does sound impressive. This must be put into perspective. In the same time-slot Grandpa In My Pocket (target age: 4-6 years) is pulling in 518,000 viewers on CBeebies, a margin of victory that makes you wonder if Grandpa In My Pocket should think about getting in a DJ, fringing itself with podium dancers and going out to "crack" America