The Big Bash threat to football
Les Murray, on the SBS Sports website , writes of the threat posed by the Big Bash League to the popularity of the football A-league in Australia.
Siddhartha Talya
25-Feb-2013
Les Murray, on the SBS Sports website, writes of the threat posed by the Big Bash League to the popularity of the football A-league in Australia.
Now part of that summer has been populated by the Big Bash with 32 well publicised, fabulously hyped matches over six weeks. Okay, that’s nowhere near all of the summer and it’s only a short slice of what the entire duration if the A-League entails. But it is, nonetheless, a new highly appealing product smack in the middle of the football season and one with the potential to eat into the A-League’s capacity to draw fans.
Siddhartha Talya is a senior sub-editor at ESPNcricinfo